This is a self-initiated project. The brief was to create a temporary visual 'universal language' for tourists and local people who will be around London for the London Olympics 2012.
" A visual universal language specific to London Olympics 2012 for communication between visitors and local people "
Relying on a simple idea -a language can be born according to its very purpose with essential graphics and colour schemes- a set of dozens of elements dedicated for the communication was created. They work with a robust colour scheme of three different colours; green, red and yellow.
This visual language can be used by any people who are in need or willing to help through three mediums; Guide Book, Post Card and iPhone Application.