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Im a hybrid designer who is passionate about people, communication

& beauty of life.

I love pragmatism married up with creativity and pursue a clear communication. I am deeply interested in fundamental aspects of human life and society and love to communicate with people not only in a visual way but also in every possible way. This drives me to cultivate ideas to be realised and conceptualised in strong, generic yet unique ways. I do believe that I support people and make the world better with my love to people and communication.


I am a versatile hybrid designer. Based on strong visual design expertise, I have been constantly expanding my design careers through amazing projects and diverse experiences. My key areas of expertise are design strategy, user journey design, mobility & accessibility, wayfinding, transit & transport design, digital mapping, UI & UX design, branding, brand implementation, typography, infographics and environmental graphics. I’m also a passionate design consultant and an effective project manager with years of consultancy and client liaison experience working smoothly and collectively with colleagues offering nice tea and coffee.


Before becoming a designer, I was quite lucky that I could explore all forms of art & design at Seoul Arts High School. Thereafter, I studied design at Seoul National University and there I fell in love with ceramic and visual communication. After a couple of years of working in design industry in Korea, I moved to UK, studied graphic design at Ravensbourne and started working as a visual designer since 2010.



Design Director / UI Designer
January 2013 ~ Present
Infographics, wayfinding, transport design, digital design, web and mobile app design at fwdesign, London

Visual / UI Designer (Freelance)
March 2012 ~ May 2015

Branding, web / mobile app / UI design, presentation design at Episty, London

Portland Design
Graphic Designer
October 2011 ~ August 2012
Branding, environmental graphics 
and information design at Portland Design, London

Wylie Design
Graphic Designer (Freelance)

September 2011 ~ October 2011
Freelance design work including branding, editorial and infographics at Wylie Design in Covent garden.

March 2011 ~ September 2011
Branding a new start-up Korean 
takeaway in central London

Share Creative
Graphic Intern
June 2010 ~ July 2011
One year internship doing branding, 
information design, editorial design, 
promotion, contents design at the 
Share Creative, London


Creative Director
January 2008 ~ September 2009
Q.Tzine(a monthly magazine, 3000 
copies per month) Planning contents 
and designing covers and pages at 
Sarang community church, Seoul

The CNA Company
Graphic Designer
& Account Executive
March 2007 ~ December 2007
Commercial advertising & fashion 
advertising Dept. at The CNA Company
(marketing design), Seoul

Assistant Lecturer
September 2006 ~ January 2007
Teaching drawing & design in Art & 
Architecture Dept. at the Yanbian 
University of Science and Technology, 

+ Lots of Freelance Works
Branding, website, prints, campaign, package, illustration, shop design and so on


BA Hons Graphic Design
Awarded a First Class
September 2009 ~ June 2011

Seoul National University
BA Hons Fine Arts in Crafts
March 2001 ~ February 2006

Seoul Arts High School
Drawing and Design
March 1998 ~ February 2001


ISTD Student Awards 2011

June 2011



Vision Statement

= FoC

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