I love pragmatism married up with creativity and pursue a clear communication. I am deeply interested in fundamental aspects of human life and society and love to communicate with people not only in a visual way but also in every possible way. This drives me to cultivate ideas to be realised and conceptualised in strong, generic yet unique ways. I do believe that I support people and make the world better with my love to people and communication.

I am a versatile hybrid designer. Based on strong visual design expertise, I have been constantly expanding my design careers through amazing projects and diverse experiences. My key areas of expertise are design strategy, user journey design, mobility & accessibility, wayfinding, transit & transport design, digital mapping, UI & UX design, branding, brand implementation, typography, infographics and environmental graphics. I’m also a passionate design consultant and an effective project manager with years of consultancy and client liaison experience working smoothly and collectively with colleagues offering nice tea and coffee.

Before becoming a designer, I was quite lucky that I could explore all forms of art & design at Seoul Arts High School. Thereafter, I studied design at Seoul National University and there I fell in love with ceramic and visual communication. After a couple of years of working in design industry in Korea, I moved to UK, studied graphic design at Ravensbourne and started working as a visual designer since 2010.