Ultimate Tech Ltd

January 2015

Ultimate is a brand of a new start up company who produce high-end smart phones and other mobile devices. This project was initially aimed for creating a website and an online store for the products but after the kick off meeting I strongly felt the existing brand and packaging need to be improved. 

The logo is inspired by three core values of the brand - Accessible, Uplifting and Versatile "
ultimate website mockup
Device Mockup 01 - originalmockups.com

After a re-branding proposal was presented and well accepted by the client, the project was expanded to a total design solution for this new start up business.


The logo is inspired by three core values of the brand - accessible, uplifting and versatile - and well accepted by the client that they cancelled the package production line and reset everything based on the new brand.

Brand Guidelines

Jun Kwon, Korean speaking, wayfinding, 권준영 영국 거주 한국인 디자이너, digital designer, hybrid designer, UI UX designer, branding

Graphic Designer London | Junkwon

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