The Two Magpies.
This project is for a new starting brewpub, which needed it's branding and all other visual concepts. Our client SSP was about to propose 4 retail stores at Heathrow terminal 2 to BAA, who operates Heathrow airport and this brewpub was one of the four stores.
" The Magpie has an instinct for gathering the brightest and most alluring there is. The ever inquisitive magpie is a metaphor for the habits that have formed contemporary Britain "
We created a brand for the pub, embracing a concept of Contemporary Britain.
'The Magpie has an instinct for gathering the brightest and most alluring there is. The ever inquisitive magpie is a metaphor for the habits that have formed contemporary Britain – a willingness to learn from other cultures, to find and to collect the best experiences from everywhere and anywhere, to bring treasures home and make them our own'
We also worked on the shop concept and other graphic applications such as signage, menu, beer mat, 3D projection, receipt wallet and so on. As Kevin was finalising the tender document, I created additional pages(see below) in it showing the 6 retail directives in a conceptual way with typography, patterns and colours.