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The Body Shop.

Package Design, Communication, D&AD Competition

May 2011

​This package design project was an entry for D&AD 2011 competition. The brief was to design a contemporary range of packaging for The Body Shop that unites their 5 brand values(below) with the premium nature of the products. 

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• Against Animal Testing
• Support Community Fair Trade
• Activate Self Esteem
• Defend Human Rights
• Protect the Planet

So I made four symbols that represent three rights; human right, animal right and nature right from the values and each symbol is employed to each range of products.

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The Four Symbols
Tea Tree / Protect Planet

Tea Tree range

Dove / Against Animal Testing

White Musk range

Hand / Support Fair Trade

Body Butter range

Human / Activate Self Esteem
& Defend Human Right

Liquid Foundation range

Package Design
Tea Tree range
Body Butter range
Foundation Liquid range
White Musk range
Poster
Display
Gift Box
& Paper Bag
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