The Body Shop.
Package Design, Communication, D&AD Competition
This package design project was an entry for D&AD 2011 competition. The brief was to design a contemporary range of packaging for The Body Shop that unites their 5 brand values(below) with the premium nature of the products.
• Against Animal Testing
• Support Community Fair Trade
• Activate Self Esteem
• Defend Human Rights
• Protect the Planet
So I made four symbols that represent three rights; human right, animal right and nature right from the values and each symbol is employed to each range of products.