The Body Shop.

Package Design, Communication, D&AD Competition

May 2011

​This package design project was an entry for D&AD 2011 competition. The brief was to design a contemporary range of packaging for The Body Shop that unites their 5 brand values(below) with the premium nature of the products. 

Against Animal Testing
Support Community Fair Trade
Activate Self Esteem
Defend Human Rights
Protect the Planet

So I made four symbols that represent three rights; human right, animal right and nature right from the values and each symbol is employed to each range of products.

The Four Symbols
Package Design
Poster
Show More
Display
Gift Box
& Paper Bag

Jun Kwon, Korean speaking, wayfinding, 권준영 영국 거주 한국인 디자이너, digital designer, hybrid designer, UI UX designer, branding

Graphic Designer London | Junkwon

© jundesign 2019   Design for People

  • LinkedIn - Black Circle
  • Pinterest - Black Circle