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Roma Termini.

Retail wayfinding

Aprill 2012

This was a wayfinding project for Roma Termini, Italy. I was working on this project along with Michael, a senior wayfinder who joined this project as a freelancer at Portland design.

2D & 3D maps, pictograms, icons, directories, threshold, vertical & horisontal circulation,
hoarding and guidelines. "

On the analysis and the wayfinding structure that Michael built up, I created assets such as 2D & 3D maps, pictograms, icons and other graphics. Utilising the assets, we developed all the applications including Directories, Threshold, Vertical & Horisontal Circulation and Hoarding. And we created a guideline of environmental branding and wayfinding & signage.

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