330g Jar

Mr. Kimchi.

Package Design, Branding

January 2013

This was a branding + packaging project for Roll Tree

The brief was to promote Kimchi - a traditional Korean dish made of vegetables with varied seasonings - to the locals in UK. Due to low awareness of Kimchi in UK, an eye-catching and fresh look was needed to promote it in a friendly and an easy to understand way.

I named the brand Mr Kimchi, and created a character in a shape of cabbage, which is the main ingredient of Kimchi. It was not straightforward to find a right material and form for packaging, because Kimchi is not solid but has juice and strong smell. After visiting quite a few manufacturers and I found a good solution with a clean look and an easy way to manufacture.

500g Pouch
2kg Bag
Gift Bag
Other Prints

Jun Kwon, Korean speaking, wayfinding, 권준영 영국 거주 한국인 디자이너, digital designer, hybrid designer, UI UX designer, branding

Graphic Designer London | Junkwon

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