April 2011

This was a branding project for a new start up Korean takeaway shop in London. The brief was quite open and included naming, branding, brand application, brochure design, package design, shop concept design and photo-shooting the menus.

A simple shape of takeaway food container idea was chosen for the logo with the name 'imasiya' "
Brand Application

Out of 4 concepts, a simple shape of takeaway food container idea was chosen as the logo with it's name 'imasiya', an exclamatory sentence used by Korean people the taste is what they want and look for.


After the logo was created, other branding applications such as brochure, signs, package and photo shooting were followed. This was one of the most tasty projects I've ever done with loads of free tasters!

Jun Kwon, Korean speaking, wayfinding, 권준영 영국 거주 한국인 디자이너, digital designer, hybrid designer, UI UX designer, branding

Graphic Designer London | Junkwon

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