This project's brief was to create a brand of a new start-up Eco-airline and passenger service for UK based corporate clients. I had come up with 3 core values of the brand's identity - Future Oriented, Innovative and Investing.
Based on these core values, the brand was born named Futre Bird.
" Future Oriented, Innovative and Investing
- core values of the brand Future Bird "
After coming up with a right name and core values, I created a brand manual that conveys the brand logo, identity and the full graphic guidelines, so that anyone can take the brand on board and create design with it.